Setting up a ‘Social Seeding’ strategy. DearMedia can help.
Four months ago Jo Caudron, Dado Van Peteghem & Matthias Stevens founded Social Seeder, a campaigning tool to invite your most natural influencers (colleagues, clients & close friends) to spread your messages via social media. People who are naturally involved with your stories instead of the typical ‘superinfluencers’ (you know, those tweeting, blogging,...heroes). Four months after launch the platform is already making money on a steady basis with existing clients like Microsoft, ING, Volkswagen, MTV, USG
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New Social CRM: time to rethink the name?
Social CRM has different definitions, unfortunately none of them are very clear. Probably because a clear definition of traditional CRM is lacking in the first place, and companies can hardly manage to bring it into practice. Yet, Social CRM seems to be the new holy grail. By calling it (Social) Customer Relationship Management, we already assume a specific type of relationship, based on a quantified relational status like customer, lead, prospect, applicant, … But on social
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New Ilse Bollen joins the DearMedia team
We are happy to announce that DearMedia is extending its team with a new colleague. You might have followed our recruitment journey (if not, read it about here), which successfully ended during the holidays. As from this month Ilse Bollen has joined us in the role of executive consultant. Ilse has a background in the agency world, where she worked as a strategic planner for Duval Guilllaume and Havas Worldwide. She has solid skills in communication, marketing
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New DearMedia helps goudengids.be setting up a horizontal social media strategy
In the past few months DearMedia helped goudengids.be with the implementation of a social media strategy. Not just from a marketing perspective, but a strategy that takes the different departments and needs of the company into account. Social media impacts different internal stakeholders within organizations and should be implemented horizontally across the company, not just for one vertical team or objective. goudengids.be is a company in evolution, moving rapidly towards the digital environment. Social media will
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DearMedia starts offering social media training for management teams. Interested?
In the last few years DearMedia helped dozens of companies in nearly all industries to set up strategies for social media. Based upon these experiences it became clear that management teams play a vital role in the social media success of organizations. Not only in validating and supporting the strategy, but also in being an active part of it. But they need the right know-how, skills & tools to do so. That's why DearMedia starts offering tailored social media
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A small book on social media
This book (in Dutch) is a short introduction to social media. You can find it in most bookshops or order it directly from the publisher. 
