Today we announce FireStarter. After two years of work to optimize our consulting approach around Social Media, DearMedia has developed a set of pragmatic steps to help companies introduce Social Media in their organization. The FireStarter methodology is based on the hands-on fieldwork in the past years for clients like EMI Music, Panos, Agoria, Dela, Azlan, Test Aankoop and Sanoma Magazines.
FireStarter consists of the following steps and activities:
Awareness Workshops (to prepare the organization for Social Media)- Development of a Social Media Strategy (helping you answer critical questions like why, what, for whom, scope, objectives, …)
- Translation of the strategy into concrete Social Media Concepts. This can be inbound (listening & engagement) and/or outbound (active publications, management of own platforms, campaigns, …)
- Team set-up (listening rules, team creation, ownerships, policy and guidelines, tools selection and roll-out, training and coaching, …)
- Further assistance through a range of optional activities (coaching, day-to-day help with Social Media management, strategy follow-up, reporting, trendwatching, …)
More information about FireStarter can be found on www.dearmedia.be/FireStarter or in the press release (in Dutch).
If you plan to introduce Social Media in your company, it might be interesting to contact us to chat about the possibilities of FireStarter. We would love to work for your company too.
This book (in Dutch) is a short introduction to social media. You can find it in most bookshops or 
