FireStarter

DearMedia has developed a set of pragmatic steps to help companies introduce Social Media in the organization.The FireStarter methodology is based on the hands-on fieldwork of the past few years for clients like EMI Music, Panos, Agoria, Dela, Azlan, Test Aankoop and Sanoma Magazines.

FireStarter consists of the following steps and activities:

• Awareness Workshops (to prepare the organization for Social Media)
• Development of a Social Media Strategy (helping you answer critical questions like why, what, for whom, scope, objectives, …)
• Translation of the strategy into concrete Social Media Concepts. This can be inbound (listening & engagement) and/or outbound (active publications, management of own platforms, campaigns, …)
• Team set-up (listening rules, team creation, ownerships, policy and guidelines, tools selection and roll-out, training and coaching, …)
• Further assistance through a range of optional activities (coaching, day-to-day help with Social Media management, strategy follow-up, reporting, trendwatching, …)

The name FireStarter is based on concepts from Social Media and is also our own metaphore to describe the specific Social Media dynamics as we see them today.

On the one hand there is a lot of talk about “Conversation Starting”, the challenges that companies face to create a dialogue with the outside world.

On the other hand we use the image of “fire” as a way to represent the very nature of Social Media: first you have to start the fire (or have your clients do it). Messages and opinions do spread like fire (and this can be good or bad energy). You want the good conversations to continue as long as possible and for this you need to keep the fire burning. But you want to avoid that it gets out of control, so you have to contain the fire. A difficult exercise for companies today and tomorrow.

If you plan to introduce Social Media in your company, it might be interesting to contact us to chat about the possibilities of FireStarter. We would love to work for your company too.