Homehttp://www.dearmedia.be/home/en-GB2010-03-10T16:56:44ZSquarespace Site Server v5.9.2 (http://www.squarespace.com/)Why companies should NOT ban Facebookhttp://www.dearmedia.be/home/2010/1/14/why-companies-should-not-ban-facebook.htmlJo Caudron2010-01-14T08:44:47ZClick on the image to watch the video on the Datanews website.]]>My Presentation at the #Fleet09 Eventhttp://www.dearmedia.be/home/2009/11/20/my-presentation-at-the-fleet09-event.htmlJo Caudron2009-11-20T14:47:20ZFacebook Newspaper Twitter media slides social mediaToday, I presented at the Fleet09 event in Brussels. The topic of my presentation was "The Media Are Broken, Can We Fix Them?".

The audience consisted mainly of people related to the Belgian Media landscape, both print, radio and TV. I only had 25 minutes (but I got 40) to highlight some of the reasons why traditional media are treathened and why they need to change. Interesting crowd, interesting discussion, very active on Twitter.

I have included the slides of my presentation as posted on Slideshare and for all you Twitter-geeks and others who like to re-live part of the event, I grabbed all #Fleet09 tagged tweets and put them in reversed order (most recent tweets at the bottom), so you can read them as some kind of weird 140 characters transcript of the event.

]]>Interview at Digital Marketing Firsthttp://www.dearmedia.be/home/2009/11/17/interview-at-digital-marketing-first.htmlJo Caudron2009-11-17T13:30:31Z]]>Why "social" is the way to go for Boek.be.http://www.dearmedia.be/home/2009/11/3/why-social-is-the-way-to-go-for-boekbe.htmlJo Caudron2009-11-03T08:00:46Zboek.be case post social mediaLast week, the new site of Boek.be was launched. For those who do not know the organization: Boek.be is the umbrella grouping all publishers, bookstores and other parties related to books.

The site is developed by ONE Agency, based on a social strategy and concepts by Dear Media.

We are not writing this post to explain in detail what the site is all about and what you can do on it. We would invite to just start using it to discover how a site on books can be a real social experience. While doing so, please bear in mind that the site still needs some extra features to make it complete (it had to be launched before the Boekenbeurs so there was some time pressure here ;-).

So how did we come to suggest to Boek.be to create a social strategy around books? The answer is rather simple.

]]>Medianet Mobile Event - The Slideshttp://www.dearmedia.be/home/2009/10/30/medianet-mobile-event-the-slides.htmlJo Caudron2009-10-30T12:46:12ZMobile medianet slides social mediaOn October 15, I gave a presentation at the Medianet Vlaanderen event "Mobile Present and Future. A Reality Check". The title of my presentation was "Why a Mobile Future Might Actually Work". The slides are here. If you want them for download, drop me a note.

Jo Caudron

Why a mobile future might actually work
View more presentations from jcaudron.
]]>Future of Directory Services - The Slideshttp://www.dearmedia.be/home/2009/10/30/future-of-directory-services-the-slides.htmlJo Caudron2009-10-30T10:46:23ZEIDQ Google IYP Mobile slides social mediaThis week, I was one of the guest-speakers at the Plenary Session of the EIDQ in Brand, Austria. To be honest, I had never heard of this organisation before they invited me over to give a presentation. The EIQD is a European association of companies involved in Directory Services (yep, like white and yellow pages) and they have all large telco's as their members (France Telecom, BT, KPN and of course also Belgacom).

Brand, Austria: a nice setting for a conference

]]>Seed The World - The Slides!http://www.dearmedia.be/home/2009/10/25/seed-the-world-the-slides.htmlJo Caudron2009-10-25T15:05:16ZFacebook Guidelines Twitter seeding slides social mediaOn Thursday October 22, Jo Caudron gave a presentation about "Social Seeding" at Digital Marketing First. Because so many people requested it, we published his slides on Slideshare. For your convenience, we include them on our site.

The title of the presentation is "Seed The World" and deals with the issues of social seeding. It proposes a pragmatic 7-step plan to introduce social media as a communication tool in your company.

]]>Presentations Coming Uphttp://www.dearmedia.be/home/2009/9/9/presentations-coming-up.htmlJo Caudron2009-09-09T09:29:12ZPresentations news social mediaIf you want to hear Jo Caudron at a seminar in Belgium, check out one of the following events.

More information on jocaudron.me

]]>How Facebook drove thousands to the beach, and Twitter didn’t.http://www.dearmedia.be/home/2009/9/6/how-facebook-drove-thousands-to-the-beach-and-twitter-didnt.htmlJo Caudron2009-09-06T07:32:50ZFacebook The Big Ask Again Twitter case news postThe Big Ask Again

On Saturday 29th of August, 12.000 people gathered on the beach of Ostend to perform in the biggest dance video ever made. All of this was part of the second edition of The Big Ask, the initiative by Nic Balthazar and the Climate Coalition to make a clear statement on climate change.
Last year 4.000 peopled showed up, this year we tripled that number. And while traditional media (TV, radio, newspapers) did their part in motivating people to attend, social media played an equally important role in spreading the message. This post describes the steps we took and the results we obtained by using social media to reach and activate an audience. One of the most interesting insights is the difference we noticed in using Facebook and Twitter.

]]>The power of social to launch a new brand - a real casehttp://www.dearmedia.be/home/2009/7/16/the-power-of-social-to-launch-a-new-brand-a-real-case.htmlJo Caudron2009-07-16T09:34:57ZPR dear media post socialDear friends of Dear Media,

Yesterday we announced the birth of our new company, Dear Media. We only used social media to spread the word. And the results are stunning.

Yesterday at 12H we pushed two small messages in the social stream: one tweet and more or less the same status update on Facebook. Both included a link to our site.



I have about 600 Twitter followers and 290 friends on Facebook. If I don’t count the duplicate relationships, I probably have a total social reach of 500 to 600 unique individuals.

We did not send a press release to the regular media, no mails to existing relationships, no calls to people. Just one tweet and one status update on Facebook.

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